A blog’s rating is measured by many differenet components.  Lets dive into these metrics and search for the metrics that are most influential to a blogger’s survival and dominance online.

Blog Rating - Blog Stats

The following statistics are very important to measure and track:

• Views - The number of total views that you have received on your blog.  This means that a single user can be counted more than once.
• Unique Views - The number of unique views that you have received on your blog.  This means that a single user can be only counted once.
• Page Views - The number of total pageviews that your viewers are looking at.  This measure engagement of your site and if your readers are actually clicking on more content on your blog
• Time on site - Measures the average amount of time a viewer spends on your site.  The longer the better.
• Bounce Rate - A 100% bounce rate means that every reader that has landed on your site immediately clicks away without clicking on another link on your site.  A 0% bounce rate means you have an amazing connection with your readers and every person to lands on your site click on a link on your site.

By measuring and tracking these analytic, you’ll be able to figure out what your blog rating is.  We recommend using Google Analytics to track your blog analytics.

Blog Rating - Twitter Stats

Twitter is equally important in your domination on line.  People enjoy Twitter over blogging because it requires much shorter content and it’s an instant burst of gratification.  Here are the following stats that you should be measuring:

• Followers - The number of people that are following you
• Following - The number of people that you’re following
• Followers/Following ratio - A ratio that measures Followers divided by the number you’re following.  The higher the number the better
• ReTweets - The number of retweets you receive

By far the most important stat is the number of Retweets that you receive.  It is very easy to game Twitter because all you have to do is follow someone and they’ll usually follow you back.  Therefore, a high quantity of followers is usually very useless.  What is important is engaging your audience and making sure that they are retweeting your content.

Blog Rating - Social networking/bookmarking metrics

The other social sites out there are Facebook, LinkedIn, Digg, and Stumble.  Though these sites add to your influence as well, the blog and Twitter are the main focus of influence.  Because of this, there is a lot less weight placed on these other sites.

How to be influential on Digg

You will need to spend a lot of time (up to 3 months) meeting people on Digg and Digging what they ask you to Digg.  You’re going to have to do this on a consistent basis and make sure you’re always digging what people ask you to do.  The Digg community can be very weird, so you’re going to have to do with sharp, snappy people that are only using you to get their content on the front page of Digg.

How to be influential on Stumble

To be influential on Stumble, you just need to go out and make some friends in the stumble community, download the toolbar, and consistently use the toolbar for 2 hours a day.  You’ll meet some great people, find some cool content, and eventually be seen as a power stumbler which will give you some great incluence power in the community.

—

Is it worth it to build your Blog Rating

Yes, it definitely is.  Your social influence is measured by how well you write, and the quality of content that you post.  Remember, quality content comes first, and then all of your marketing efforts.