Comments on: What Does Every Successful Social Media Campaign Have In Common?

By: Rob

Rob — Thu, 23 Jul 2009 17:54:29 +0000

great post. nothing new but it’s a great reminder that how you present yourself can make or break anything you’re trying to promote.

the social media realm is special because on most platforms the perception is that a live person is stepping out from behind the curtain to give you their personal recommendation. personal being the key term. you’re “spirit” or “sense” is conveyed whether you realize it or not, right down to your 50px avatar in the social media world.

appear to have something amazing and it will shine on through sparking interest in your audience. Good thoughts Derek.

By: Kristin

Kristin — Tue, 21 Jul 2009 18:14:56 +0000

I would argue that success in any medium is dependent on product development and positioning. Social media, like any other medium is just a way to communicate your USP.

However, because social media is human, transparent and about relationships (as John said); it allows the user to give the perception of 100% confidence.

@klturner

By: Derek

Derek — Tue, 21 Jul 2009 01:40:46 +0000

Here’s the problem. Everyone says that. The thing is, “authentic,” “relationship building,” and “give more than you take” attitudes are overdone and unoriginal.

Sure, it helps, but quite honestly, it won’t be the difference between success and failure with social media.

The real way to succeed with social media is by developing a product, a website, or anything that occupies a unique angle in your target audiences mind…

…And then you can take advantage of innate human behavior like 100% confidence to promote it to them.

By: Derek H

Derek H — Tue, 21 Jul 2009 01:27:53 +0000

You’re right Yu-Kai. But we’ll have to change the -1 to -0. Ha ha.

By: John Moore

John Moore — Tue, 21 Jul 2009 00:09:25 +0000

I think this is a good point in the sense that you must be 100% confident in the products you sell or you will come across as disingenuous. This is part of the reason that I maintain the keys for social media success are:

- It is about relationship building, not about immediately driving sales.
- You must add value to the community before you seek something in return. You should always seek to give more than you take.
- You must be transparent, open, and honest. You must share who you are as a company

Thanks for sharing.

John
http://twitter.com/JohnFMoore

By: Yu-kai Chou

Yu-kai Chou — Mon, 20 Jul 2009 23:18:10 +0000

Haha, I used to have a saying “Confidence is everything minus one”. This is like a mathematical express n-1. Confidence is not everything, but it’s everything minus one. Almost all purchase decisions are made from an emotional standpoint, and how others feel about something often has more power on us than our own logical reasoning (again, this goes for how much confidence we have for ourselves).

Great post and keep’em coming!