Square one, or, how they start their campaign, is what they have in common…
…Because when you do that right, it can be the difference between instant customer adoption or a long drawn-out product failure.
So, what’s square one?
Confidence.
Let me explain.
Steve Spalding is the managing partner of Crossing Gaps, a Florida based firm that helps businesses launch successful web campaigns. He blogs at How To Split An Atom and recently authored the book All The Little Things
Your only job as an entrepreneur is to tell a great story.
Building a great product is a given, without one, you’re dead in the water.
Having a great team is a given, without one, you might as well stop now.
Having enough money to keep yourself in Ramen and rent, well, you see where I’m going with this.
Ask yourself what separates the hundreds of people with great ideas, great teams and a nest-egg from those who become breakout successes? Other than luck, timing and a pile of hard work you can tie their success directly to how good their story is.
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In the Personal Finance world, the issue of retirement is often either:
I guess if you had to choose one, you’d usually end up better off worshiping than neglecting. But are these really our only two options? After all, who exactly made “Retirement” such an integral part of the American Dream?
I’ve been really contemplating these questions for the past couple of months and would love to get your feedback. Here are some of my reoccurring thoughts on the issue:
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If you don’t see the video above, watch here.
A lot of you guys might not be familiar with just what location independence is yet. The term is a relatively new one, which I credit to Lea and Jonathan Woodward, who run Kinetiva, a diversified mobile company which provides branding, marketing and strategy consulting. The Woodwards have lived all around the world as they bootstrap their business, and in their words, location independence “is a concept, a lifestyle and a mindset. It’s a life based on freedom, choice and flexibility. We are Location Independent Professionals (LIPs), working from anywhere in the world we choose (with an internet connection).”
Stuart Foster is a marketing consultant in the Boston area. He specializes in brand management, social media, and blog outreach. He authors a blog at Thelostjacket.com and is a Social Media Strategist at Mullen.
Naming, language and interpretation are important in other fields. However, they are central to the practice, implementation and learning of Marketing & PR. Why? Simple: the process of understanding and deconstructing of complex concepts into simple stories form the back-bone of our industry. Say what?
Language and visual communication comprise all of our work. Having a firm grasp of both is essential for creating a fantastic campaign, program or philosophy for a company.
Why is this more important now then it ever has been? Lines of communication are blurring, messages are spreading faster and the language/naming of concepts and practices are rapidly changing.
